Joint Mission: Cut through health & nutrition misinformation at scale
What is Share The Truth?
The worlds first, short form social media video fact checking engine
Low/No touch revenue stream for content creators who debunk online misinformation
Makes truth tellers viral
1.9M
TikTok Followers
680K
Instagram Followers
200+
Daily Video Tags
- UK-trained Medical Doctor with a MRes in Nutritional Research and Board Certification in Lifestyle Medicine - rock-solid authority to expose bogus health claims.
- Business Savvy: Creator of the subscription “School of Dr Idz” and the Lean Out Project weight-loss course, converting views into revenue streams.
- Authority in debunking health myths
The Problem
Viral Misinformation
Bad advice spreads faster than science
Truth Seekers
Consumers want accurate health information
Limited Capacity
Dr. IDZ can't review 200+ videos daily
Health Risks
Dangerous advice threatens public health
The Opportunity
Low-cost fact-checking tool
Accessible to Dr. IDZ's audience and families
Always available to Dr IDZ's Followers
24/7 debunking of health videos
Brand amplification
User-generated fact-checks increase Dr. IDZ's visibility
Our Fact-Checking Engine
WhatsApp-based platform
Familiar interface for easy sharing
Adaptable voice
Matches your tone and specialty
Multilingual support
Outputs match input language
AI Model
Uses OpenAI 4.1 with June 2024 knowledge
Example Input Vs Output
This is an example of a video Own The Truth fact checked in less than 60 seconds…
"The single most common cause of high blood pressure is a deficiency in the mineral magnesium"
And this is the science based fact checked output.
"The single most common cause of high blood pressure is a deficiency in the mineral magnesium" DEBUNKED!
Note that this example is from our demo site, "BS Checker" powered by Own The Truth. https://www.bschecker.ai/bs-checks/inspiration-health-fitness/magnesium-deficiency-high-blood-pressure-debunked
Adoption Objectives
Making fact-checking both valuable and viral
Direct Conversion
- 0.75% follower conversion
(Lower threshold for family plans)
Viral Growth
- Network effect accelerates adoption
- Truth becomes shareable content
- Each user brings 0.5 new users through virality
Commercial Objectives
£18,500
Monthly Revenue
Recurring payment to Dr. IDZ
£2.8M
Dr IDZ Equity Value
Potential value at exit
Based on the Adoption Objectives, this is the revenue opportunity